About
Product Design Leader with 25 years of experience driving scalable user-centered SaaS experiences. Hands-on design leader with a player-coach mindset. Proven ability to guide small, high-performing, remote-first teams while crafting intuitive, data-informed products. Passionate about building inclusive, WCAG accessible design systems, shaping world-class design culture, and delivering real user and business impact.
Experience
Principal User Experience Designer
Fidelity
2025 – Present
Lead the end-to-end product design strategy for Fidelity’s youth audiences, aligning customer needs, regulatory requirements, and business goals to create engaging and compliant investing experiences for teens.
Collaborate across product, legal, engineering, and research teams, shaping design decisions with customer insights
Advance Fidelity’s design system and UX standards, ensuring scalable, consistent patterns while championing accessibility, long-term design excellence and AI evolution
Mentor and coach designers to elevate craft, systems thinking, and AI literacy, while driving cross-functional alignment and strategic design influence that fosters innovation and design excellence across Fidelity’s digital ecosystem
Principal User Experience Designer
Fidelity
2025 – Present
Lead the end-to-end product design strategy for Fidelity’s youth audiences, aligning customer needs, regulatory requirements, and business goals to create engaging and compliant investing experiences for teens.
Collaborate across product, legal, engineering, and research teams, shaping design decisions with customer insights
Advance Fidelity’s design system and UX standards, ensuring scalable, consistent patterns while championing accessibility, long-term design excellence and AI evolution
Mentor and coach designers to elevate craft, systems thinking, and AI literacy, while driving cross-functional alignment and strategic design influence that fosters innovation and design excellence across Fidelity’s digital ecosystem
Principal Product Designer
Socotra
2024 – 2025
Led redesign of Socotra’s core SaaS UI, helping elevate the platform to Gartner Challenger status and driving record YoY enterprise growth
Developed and evangelized a scalable AI-forward design system adopted across teams, increasing design-to-dev velocity by 40%
Partnered with PM, engineering, and executive stakeholders to align UX strategy with business OKRs
Principal Product Designer
Socotra
2024 – 2025
Led redesign of Socotra’s core SaaS UI, helping elevate the platform to Gartner Challenger status and driving record YoY enterprise growth
Developed and evangelized a scalable AI-forward design system adopted across teams, increasing design-to-dev velocity by 40%
Partnered with PM, engineering, and executive stakeholders to align UX strategy with business OKRs
Principal Product Designer
EDB
2022-2024
Led design of flagship cloud-native Postgres DBaaS, managing a small design team to improve onboarding task completion by 30% and increase free trial conversion rate
Built and scaled a modular design system to accelerate feature development, enhance usability, and integrated AI-powered experiences
Championed accessibility and inclusive design practices, mentoring product teams, and ensuring compliance with WCAG standards
Principal Product Designer
EDB
2022-2024
Led design of flagship cloud-native Postgres DBaaS, managing a small design team to improve onboarding task completion by 30% and increase free trial conversion rate
Built and scaled a modular design system to accelerate feature development, enhance usability, and integrated AI-powered experiences
Championed accessibility and inclusive design practices, mentoring product teams, and ensuring compliance with WCAG standards
Design Director
Sony (M3)
2010 – 2022
Elevated product strategy, defined design vision, and delivered high-impact SaaS experiences through a blend of hands-on product design, cross-functional leadership, and system-level thinking during a period of quarter-after-quarter record growth.
Builder and mentor of high-performing design teams, leading 5+ Product Designers and UI Developers while establishing scalable processes, design systems, and a culture of clarity, alignment, and craftsmanship.
Hybrid strategic + execution-focused partner to Product and Engineering, driving measurable business outcomes through user-centered design, rapid iteration, and deep collaboration across the entire product lifecycle.
Design Director
Sony (M3)
2010 – 2022
Elevated product strategy, defined design vision, and delivered high-impact SaaS experiences through a blend of hands-on product design, cross-functional leadership, and system-level thinking during a period of quarter-after-quarter record growth.
Builder and mentor of high-performing design teams, leading 5+ Product Designers and UI Developers while establishing scalable processes, design systems, and a culture of clarity, alignment, and craftsmanship.
Hybrid strategic + execution-focused partner to Product and Engineering, driving measurable business outcomes through user-centered design, rapid iteration, and deep collaboration across the entire product lifecycle.
Education
UX Design & FrontEnd Development
University of Pennsylvania
2005 – 2007
Specialized in design thinking and frontend web development
UX Design & FrontEnd Development
University of Pennsylvania
2005 – 2007
Specialized in design thinking and frontend web development
Bachelor of Arts in English Lierature
La Salle University
1993 – 1997
Studied American and British Romantic literature
Bachelor of Arts in English Lierature
La Salle University
1993 – 1997
Studied American and British Romantic literature
Awards
Employee of the Year
2014-2019
Sony Awards
Skills
Design Leadership
Strategic Thinking
Mentorship
Design Thinking
Cross-Functional Collaboration
Visionary Leadership
User-Centered Design
User Research
Prototyping
Usability Testing
Information Architecture
Wireframing
UI Design
Accessibility
Iconography
Microinteractions
Design Systems Management
User Interface Animation
Tech stack
Figma
Framer
Lovable
v0.dev
Builder.io
Animate.AI
Phase AI
Invision
Zapier
Photoshop
Notion
Atlassian
Languages
🇬🇧
English
Native
🇮🇹
Italian
Basic
Recommendations
Erin Keyes
CEO
2020
Matt is a rare gem of the business world. He’s a jack of all trades, who excels in each trade. His work is consistently high quality, with effective scoping, and timely turnaround. He is collaborative, but decisive, and an excellent leader in creating positive workplace culture.
Erin Keyes
CEO
2020
Matt is a rare gem of the business world. He’s a jack of all trades, who excels in each trade. His work is consistently high quality, with effective scoping, and timely turnaround. He is collaborative, but decisive, and an excellent leader in creating positive workplace culture.
Shiho Kenno
Senior UX Expert
2018
He always kept the team motivated and shared knowledge. He is one of the best directors I ever had. He knows how to bring the best out of each person and is an outstanding mentor.
Shiho Kenno
Senior UX Expert
2018
He always kept the team motivated and shared knowledge. He is one of the best directors I ever had. He knows how to bring the best out of each person and is an outstanding mentor.
Robert Stringer
Principal Product Designer
2022
Matt is a great design leader. He sets an inclusive tone by communicating his ideas in a humble and empathetic manner. His experience and knowledge elevates everyone.
Robert Stringer
Principal Product Designer
2022
Matt is a great design leader. He sets an inclusive tone by communicating his ideas in a humble and empathetic manner. His experience and knowledge elevates everyone.