Helping Doctors Earn CME Credits without Burnout
Helping Doctors Earn CME Credits without Burnout
SMARTDOC
SMARTDOC
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Solving Complex Enterprise Workflows
As Lead Product Designer, I led the end-to-end product strategy, UX research, interaction design, and visual design for a gamified learning platform that transformed traditional case studies into short, engaging quiz experiences.
Executive Summary
SmartDoc is a mobile-first concept designed to solve one of healthcare’s most persistent challenges: helping physicians complete mandatory Continuing Medical Education (CME) requirements without adding to an already overwhelming workload.
Problem Statement
I work long hours under impossibly stressful conditions. I need to earn CME credits and stay up-to-date in an efficient & fun way.
Problem Statement
I am curious to test drive Postgres in the cloud,
but it’s new to me and I’m not sure how to get started
Objectives & Goals
Objectives & Goals
I want to improve my clinical knowledge and practice
I want to improve my clinical knowledge and practice
I must attain continuing medical education credits each year
I must attain continuing medical education credits each year
Business Challenges
Business Challenges
Healthcare professionals (HCPs) work 60+ hours/week with little free time
Database professionals (DP) have data estates across multiple database vendors
HCPs have many options for continuing medical education (CME) requirements
DPs are seeking ways to reduce costs for their data warehouses
HCPs delay and wait until the last minute to meet CME credits requirements
DPs are moving towards more unified governance over their data estates
HCPs are slow to adopt new learning modes
DPs are often seeking an off ramp from Oracle
HCPs generally avoid public/social presence
DPs are a bit hesitant to migrate to open-source solutions like Postgres
Product Users
Product Users
Board-certified HCPs in need of CME credits from age 28-58.
Board-certified HCPs in need of CME credits from age 28-58.
User Research
User Research
Observations
Observations
90%
90%
Earn CME credits from traditional case study exams
Earn CME credits from traditional case study exams
80%
Prefer to gradually earn CME credits over time
50%
Wait to start until 60 days or less prior to CME deadlines
60%
Are “highly interested” in CME through gamification
20%
Currently have a means to auto-generate a CME credit report
10%
Are “committed” to their traditional CME methods
We conducted in-person user interviews and follow-up with 30 HCPs in our Philadelphia studios
80%
Prefer to gradually earn CME credits over time
60%
Are “highly interested” in CME through gamification
50%
Wait to start until 60 days or less prior to CME deadlines
20%
Currently have a means to auto-generate a CME credit report
10%
Are “committed” to their traditional CME methods
User Needs
User Needs
HCPs must attain a minimum number of continuing medical education credits each year and loathe the standard methods (case studies, conferences)
HCPs must attain a minimum number of continuing medical education credits each year and loathe the standard methods (case studies, conferences)
HCPs are stretched too thin for time, reporting that they strongly crave time-efficient means to attain CME credits
HCPs are stretched too thin for time, reporting that they strongly crave time-efficient means to attain CME credits
HCPs report high levels of anxiety/depression/burnout and “love” the concepts of “social” and “fun” in their pursuit of CME credits
HCPs report high levels of anxiety/depression/burnout and “love” the concepts of “social” and “fun” in their pursuit of CME credits
Features & Functionalities
Features & Functionalities
To resolve user needs
To resolve user needs
Gamify
🎮
🎮
Earn credits quickly
💨
🥳
Fun, social
🥳
🥳
🥳
🥳
🥳
🥳
Earn credits quickly
💨
Fun, social
🥳
Product User Challenges
Product User Challenges
DPs allocate very little time to evaluate new tools
HCPs are tied to other more standard learning modalities for CME credits
DPs come from on-premise DB world and are much less familiar with cloud infrastructure, security, and management
HCPs are not typically gamers, so some of the standard gaming patterns may be not come naturally
DPs have operated in Oracle for decades, but are now being urged by CFOs to seek more affordable alternatives
HCPs commonly dedicate lots of time to their patients, but are not accustomed to having social time/outlet with their peers
DPs and CSOs are highly concerned with security of cloud products
HCPs loathe the standard CME credit process, so all things CME-related feel like an arduous unwanted forced task
Competitor Analysis
Competitor Analysis
CME credits are earned by consuming lengthy case studies and taking tests
CME credits are earned by consuming lengthy case studies and taking tests
Own 75% of the market share
Own 75% of the market share
Features :
#1 platform for HCPs with a primary focus on medical news and conferences
Medscape
Questions contain non-CME credit content
Questions contain non-CME credit content
Own less than 7% of market share
Own less than 7% of market share
Features :
Recently rising platform for HCPs with a focus on the whole doctor
MedPage Today
Unique Features
Unique Features
Gamified questions contain CME-accredited content that is presented in fun, engaging quiz modes
Gamified questions contain CME-accredited content that is presented in fun, engaging quiz modes
Vs Others and Vs Clock Modes
Vs Others and Vs Clock Modes
Autogenerated CME reports
Autogenerated CME reports
Executive Summary
SmartDoc is a mobile-first concept designed to solve one of healthcare’s most persistent challenges: helping physicians complete mandatory Continuing Medical Education (CME) requirements without adding to an already overwhelming workload.
Omar Amine
Family Practice
About
age 48
Philadelphia
16 years
MD, MBA
User Persona
User Persona
Description
Family care physician at large university medical system in Philadelphia
Family care physician at large university medical system in Philadelphia
A day in their life
A day in their life
Work day begins at 6am, ends at 7pm
Spends 33% of time on non-patient admin tasks
Crams case studies into weekends the month leading up to CME credit deadline
Work day begins at 6am, ends at 7pm
Spends 33% of time on non-patient admin tasks
Crams case studies into weekends the month leading up to CME credit deadline
Pain points
Pain points
Long work day limits ability to attain CME credits
Strong dislike for traditional CME methods, so procrastinates until deadline
Long work day limits ability to attain CME credits
Strong dislike for traditional CME methods, so procrastinates until deadline
I wish there was a painless way to earn CME credits without cutting into my very limited home time with my family.
I wish there was a painless way to earn CME credits without cutting into my very limited home time with my family.
Meet SmartDoc
Meet SmartDoc
Thank You
Thank You